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Turning abstract identity into something visible, motivating, and worth proving in the Web3 space.
Loyalty history, social reputation, and financial credentials are scattered across platforms that don't talk to each other. Moca Network was built to change that. Our vision is to unify identity as one layer where everything you've done, everywhere you've been, and everything you've earned comes together in one place, owned by you and verifiable by anyone. MocaProof is positioned as the GTM product to bring that vision to life.
Credentials were organised into four categories, Activeness, Loyalty, Influence, and Finance, and the more users verified, the higher their rank. Underneath, it was a point system.
Design kicked off with a partial brief, including some unresolved product mechanics like how points would be calculated.
With no precedent for what a digital identity platform should look and feel like, the early design phase was an open exploration. Showing concrete options became the alignment tool when the brief was vague.
A structured view of credential categories and accumulated points. Clear and organised, but felt closer to a report than an experience.
A quest-like interface where users browse and pick verifications to complete. More energetic, but the interaction was gamified without the identity being so.
Each verification became a star. Users collected dots and drew their own constellation. Identity becomes something you map and own, unique to you. This was the first direction that felt personal, but the build cost was too high.
What if your identity page felt less like a product screen and more like a character sheet from an RPG? Credential categories became stats. Verifications became achievements to unlock.
The shift came when the team stopped thinking in terms of dashboards and started thinking in terms of characters. What if your identity page felt less like a product screen and more like a character sheet from an RPG? Credential categories became stats. Verifications became achievements to unlock. The profile itself became a character that visibly levels up over time.
The final design placed Mocat, a virtual companion already beloved in the Mocaverse community, as the character at the centre of the profile. Rather than leading with a score or a task list, the profile opened with your Mocat, a living representation of your verified identity that evolved through tiers as you proved more about yourself.
The profile opens with your Mocat, a living representation of your verified identity that evolves through tiers as you prove more about yourself.
Credentials were organised across influence, finance, loyalty, and activity. Completing verifications unlocked badges on your profile and exclusive access to partner perks.
Mocat's visible evolution gave users a sense of progression without exposing the underlying point calculation.
Users could share their Mocat's current form or credential tiers, turning identity into something worth showing off without needing a leaderboard.
MocaProof launched in beta on Moca Chain Testnet in December 2025. Since launch, the platform has accumulated over 51,000 verifications across 45 credential proofs.
Tight timelines and shifting directions don't have to stall progress. When the path forward isn't clear, design can be the thing that creates momentum, giving the team something concrete to rally around and refine together.
